“We are just two guys, with a passion for hospitality and nous for finding growth”

Hotel Strategy Co. was born out of a shared passion for Hotel performance between us, Michael & Andreas, following a highly successful engagement together with a large Australian Hotel chain.

We have witnessed a great deal of change in the industry and we see the challenges facing hoteliers every day. Constant operational pressure, a rapidly changing landscape and a highly competitive marketplace. Combine that with a multitude of software and technology vendors saturating the market, all pedalling that ‘their solution is the best’.

We recognised the emerging needs of hoteliers to gain truly clear and independent advice.

So, we set to work and began documenting all our thoughts and ideas. All the tools we had developed over the years, the many spreadsheets, concepts and templates. We mapped our guest experience standards, our sales strategies, our growth mechanisms, our revenue management systems and we pooled our knowledge in the rapidly changing digital marketing space.

What we came up with is a unique and simple to follow system for achieving Hotel Growth.

We took this to market and onboarded our first beta-phase coaching clients back in 2016. Since then, we haven’t looked back. Over 4 years later, and after much development and polish, we now have a defined hotel growth system for improving the fiscal performance of accommodation businesses.

We use this nine-step system Hotel Growth System as the basis for all our direct consulting engagements as well as all our online resources, including our exclusive community of growth focussed hoteliers, the Hotel Growth Gurus.

We look forward to working with you one day when you are ready to discover the potential lying within your hotel business.


“We provide the human element in an industry flooded by technology and automation”


1300 53 53 55

DISCLAIMER: The sales and performance figures stated above and throughout this website are some our our personal and client based results. Please understand that our results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT GET OUR INFORMATION.