What Is Graphics Leakage?

The fourth topic under our booking leakage series is graphics leakage. 

We all know that you get one chance to make a good first impression and it could be no truer in the online travel booking world. Most people respond better to imagery than words and text, so the graphical representation of your property is paramount. 

The imagery, the videos and the use of icons are so important when it comes to presenting your property online. 

So, there are three sub-categories under graphics leakage:

• First impressions count
• High-quality imagery, icons and video 
• Correct specs for each platform

High-Quality Imagery, Icons and Video

So we know that first impressions count – it’s your chance to entice your guests to come and stay at your listing. And to help you make good first impressions, you need to have high-quality imagery and video. 

We encourage you to get a professional photographer who knows how to set the scene and stage property. 

We believe that a great photographer is the cheapest investment you can make in your business – because the imagery is what people make their booking decision on – does it look good?

While we don’t encourage you to stage a listing and present it in a completely different manner, we do suggest considering the importance of high-quality image to present what you have on offer: 

• Use high-quality images and videos (preferably with people in them)
• Make use of graphic icons where you can to help tell your story more efficiently
• Invest in a photographer who will create enticing, authentic content for your property (you shouldn’t have to set up or stage anything)
• Make sure your high-quality content is consistently distributed across all channels.

Correct Specs for Each Platform

It is similarly important to have our high-quality images and videos consistently presented across all your listing channels. If the images are uploaded with the wrong specifications, you risk having images that are either pixelated, stretched or both. 

So, you need to make sure that you’re adjusting your entire suite of images to suit specific platforms – as each one tends to have different requirements. 

Key Takeaways

If you’re not consistent in the quality of how you present your listing through imagery, videos and icons, you’re likely going to create a graphics leakage. And if you’re not identifying the point in the booking process where you might have some booking leaks, your competitors are going to beat you to that booking every single time. 

Remember: first impressions count, and people often make their decisions based on how the listing looks. So, it’s important to invest in good quality imaging and make sure it’s presented consistently across all channels.