“The Hotel BENCHMARK Report provides critical insight to accommodation businesses as to how they compare to their colleagues and competitors across 5 key performance areas”
Use other hotel benchmark data to see how your results compare to industry leaders and get the context you need to:
- Assess performance metrics more accurately
- Set realistic goals
- Make targeted improvements
Enter Your Data
Provide us with some basic information about your property like property type, number of rooms, occupancy, distribution. Should take no more than 5 minutes.
Our experienced team will then analyse and score your business using 20 data points across 5 categories.
Compare Your Results
Review your own scores against the rest of the data set and discover key areas for improvement.
The Hotel BENCHMARK Performance Report
One of the biggest things we’ve always relied upon in making intelligent business decisions in the accommodation industry, is having access to marketplace comparisons so you know how you are going.
“Is it what I am doing that’s working well, or is it just that the whole marketplace is doing well also?”
“Was it only me that had 20% occupancy or was everyone quiet?”
“I think I’m doing well with my online distribution and marketing, but I’d like to know if my competitors are also?”
“How do I compare for online reputation management?”
I’m sure these questions and similar run through your head constantly, but getting an answer to them is not always easy. That’s why we have developed the Hotel Benchmark Performance Report.
The aim is to provide you with not only a comparison on the normal metrics like Occupancy, ADR and RevPar, but also help to benchmark your property across 5 key performance areas;
- Online Visibility
- Your Hotel Website
- Reputation Management
No hard numbers are revealed and all data is kept strictly confidential. Comparisons are made on a percentage scoring system simply to help you line yourself up against the rest of the data set.
Overtime, as the data set grows, we will be able to provide more detailed and refined comparisons as we compare by region, by property type and by star rating.
We can review and re-score your property regularly to continue to provide you with the insight you need as this is a living, breathing, ever evolving database of information. We encourage you to participate so you can find your key areas for improvement.