Looking For Professional Hotel / Motel Web Consultants?

Specialist online and web hotel consultants, Hotel Rescue is on a mission to optimise profits for hotel and accommodation businesses

From increasing occupancy, driving online visibility and conversions to implementing profitable pricing, we work with Boutique Hotels, Motels, B&B’s and Serviced Apartments to make this happen.

Hotel Web Design

7 Web Design & SEO Best Practices For Your Hotel

Your online presence through your website is one of the most important marketing tools for your hotel or motel.

It’s often the first impression potential customers have of your hotel or motel and it’s what drives online traffic from search engines.

Consider these 7 best practices for your web design and SEO (Search Engine Optimisation) to get more bookings for your motel or hotel.

1. Place your contact information in a prominent position

Potential customers need to find the contact information easily. If you have placed your phone number in the website body, website visitors could overlook it.

Some guests prefer to book over the phone, or may have questions need answering before booking, so it is in your best interests they quickly and easily find the phone number.

2. Use geo-targeted keywords throughout your website

By focusing and using the right keywords throughout your website, you will attract the right potential guests looking to stay in your area.

Use geo-targeted keywords, like “Parramatta B&B” or “boutique hotel in Canberra,” to increase your website’s relevance to search engines like Google.

When you do so this potentially enables a higher page position in search results, which equates to more page views, and thus potentially increased bookings.

Use these keywords in your page descriptions, website copy, image descriptions, and web page titles.

3. Add keywords for amenities or niche packages

Does your hotel or motel have honeymoon packages or a business area and facilities? Does your B&B cater to gay couples, or is pet friendly? Each of these specific niches have great SEO keywords to target in website copy, page titles, and more.

Sprinkle phrases like “pet friendly bed and breakfast” or “pets welcome B&B” in web copy.

Write blog posts showcasing your niche offerings and things that make you stand out from your local competition. The more you use these niche keywords, the better positioning in the search engines which will lead to more enquiries.

4. Implement an automated booking system

Integrating an online booking system into your website is a great way to increase online bookings, but it can lead to difficulty on the user’s end.

In today’s world the majority of guest look to book rooms using an online booking system, in preference to sending an email and waiting to hear a reply. Use an automated, and seamless online booking system to give guests a great first impression.

5. Include photos of all amenities and rooms 

Photos establish customers expectations for their stay, and in the online age, they’re a must have. If you only have photos of your top-of-the-line room, booked customers may be very disappointed in their mid-range room they are staying in.

B&Bs often post photos of every room, and sometimes allow guests to select their preferred room.

Small hotels and motels can post a variety of room photos to set guest expectations. When showcasing room photos, don’t forget to post pictures of your common areas, grounds and amenities.

6.  Website speed

If your website loads slowly, users will potentially click away.

Optimise images to file sizes under 100KB, so they don’t slow your page load time. If you’re relying on an old content management system or website builder, update to something current to potentially stop losing enquiring customers.

7. Social proof 

Do people love you on Yelp or are you a top-booked property on TripAdvisor? Post badges from reputable websites to boost guest confidence prior to booking.

As you adopt these best online practices, you will notice increased traffic and more direct bookings.

It may not happen overnight, but keep applying these strategies to see greater success for your business

30 minute strategy call
occupancy growth

“We have been quite surprised by the progress that can be made in such a short time. After just 63 days we are already experiencing over 25% growth from implementing only 2 key strategies that we’re recommended to us.”

“The key for us was that it was a relatively low investment cost when compared to the potential upside we were looking to achieve. The program has certainly paid for itself and some, and really, we’ve only just begun!”

Renoo Menard

Baan Caruso

“I couldn’t be happier with the results I am seeing from the Hotel Rescue program Michael introduced to me in late 2015. My Motel has seen year on year occupancy and revenue growth every month this year (2016). I am currently 72% up on last years’ revenue figures and we’re eight months into the year.”

“I’ve been operating this motel for the past 35 years and I’ve seen the industry rapidly change of late, and Michael has helped me adapt and change my business so I can remain competitive”

Gail Platz

Cameo Inn

1300 53 53 55

DISCLAIMER: The sales and performance figures stated above and throughout this website are some our our personal and client based results. Please understand that our results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT GET OUR INFORMATION.