DIGITAL TRANSFORMATION
Major digital and technology overhaul results in 8x efficiency gain and vastly improved online visibility and book-ability!
…They knew what they were doing, particularly with the website. We learned a lot from them… We can see an immediate improvement on the operations side.”
Camila Castillo, Marketing & Sales Manager – Waterfront Melbourne Apartments
We met the ladies from Waterfront Melbourne Apartments at NoVacancy Expo 2018. They had grown rapidly in recent years and while so busy in buidling the business and meeting guest expectations, the ‘digital side’ of the business, while not terrible, did need a bit of a refresh.
Running 50+ apartments on multiple leases in a competitive market was more than enough to keep the team ‘caught up’ in the daily grind and not so much in the performance improvement area.
As typical, we began with a Gap Analysis to build their Master Strategy and Action Plan. Soon after, we undertook a large digital transformaton project with the goal to improve their online visibility & book-ability.
The Digital Refurb project included:
The occupancy is through the roof, we are almost 90% at times throughout this past 6 months. There is no way we could have achieved that whilst trying to run a busy hotel and manage the accommodation side.
ADAM HARRISON, DIRECTOR
Mackay Seabreeze Apartments
They have really understood our requirements, the relationship has been excellent…the market is very tough, but in that market we have grown in rate and occupancy, I don’t believe we could have done that on our own.
GREG MAGUIRE, Owner
Powerhouse Hotel Group
They knew what they were doing, particularly with the website. We learned a lot from them… We can see an immediate improvement on the operations side.
CAMILA CASTILLO, MARKETING & SALES MANAGER
Waterfront Melbourne Apartments
We run a good pub, but really need help with how to sell our rooms. That part of the business was completely underperforming until we got Michael & Andreas involved
JUSTIN HAM, OWNER
Waterloo Bay Hotel
Our business has grown by 23% in only our first 8 months… providing a 6:1 return on investment for us. Money well spent
DEANNE RUSSELL - HOTEL DIRECTOR & STRATEGIST
BELCONNEN WAY HOTEL
We have visibly increased our position in the market, and have gained confidence in our product to build and maximise our revenue and move forward with the tools to pull the levers to our success
PRU WILLIAMS, GENERAL MANAGER
Astor Inn
That the OTA’s don’t want you to discover!
A: 62 Bundawarrah Rd. Temora,
NSW 2666, Australia
