FOLLOW US TOWARDS SUCCESS
As Hotel Performance Consultants, we help Hoteliers to overcome the busy-ness, the frustration and the overwhelm they often experience in trying to take their hotel business performance higher and higher.
By connecting all the dots and helping hoteliers build an end to end strategy, we can be confident on delivering a positive return on investment for all our clients who choose to partner with us and make us a part of their team.
We have a defined simple process, a predictable ‘Hotel Growth System’ that makes sense of the fragmented, competitive and technology dominated industry we operate in.
The cost to your business if you’re not keeping pace with the market
Our clients find it valuable when we provide a calculation of what money is being left on the table using our Market Opportunity Cost formula.
What’s a Market Opportunity Cost? In simple terms, it’s the gap between your current performance and what your competitors are doing.
It’s the amount of revenue you are missing out on by staying in your current operational, pricing, sales and marketing state. When considering, your current hotel stats, the market place performance, combined with the current level of general opportunity within your business, we take a high-level view, estimate the room you have for improvement, and we place a number on it.
A physical number which effectively can be treated as a revenue growth forecast, should you choose to adopt our Hotel Growth System.
Driven by human design and leveraged off hotel technology.
You must first have a plan, and when you become a client of Hotel Strategy Co. that’s exactly how we get started.
Using our proven system for hotel growth we build-out your Master Strategy. With fresh eyes on your business, we discover the low hanging fruit that exists to begin accelerating your performance and clawing back some market share from your competitors.
It identifies your strengths and weaknesses, benchmarks you against the industry and provides you with tangible actions you can begin to implement immediately, to set you on the improvement journey.
Your Master Strategy will cover:
Once finalised you will have your Master Strategy & Action Plan documented, with projects identified ready for immediate implementation.
It’s time to get down to work and create some change in your business
Or as we like to call it… “Getting your digital ducks in a row”.
Time to take action on all the projects identified through the gap analysis and strategy creation process, detailed in your Master Strategy & Action Plan. So much of your hotel distribution is digital now, we need to ensure the way your property is presented, pitched, priced and promoted, is putting your best foot forward, anywhere that you are seen online.
Typical Digital Refurb Projects can include;
We recommend prioritising these ‘growth’ projects with urgency and a ‘get it done’ approach. Every day your presence and your pricing is left un-optimised, is money and market share lost!
Systemise the business, optimise at every turn, be the best
This is about developing a culture of always striving for better. Creating tools that put your finger on the pulse. Establishing healthy habits that help your team develop a deeper understanding of the business and a systemised approach to an ever-changing environment.
A continual focus on improvement, monitoring and adjusting, doing better and beating the market!
Stop looking for ‘Silver Bullets’!
It’s TIME to TAKE BACK your MARKET SHARE
National ATDW Day is a tongue in cheek celebration, to serve as a reminder to update your property listings on the ATDW website. Unfortunately, if you don’t go and update your information at least once a year, your information will expire and your online visibility will plummet.
An often overlooked area of booking leakage and conversion is around your cancellation policy and terms and conditions. Most properties we see sit on two extremes: either they’re overly verbose and have detailed conditions, or their policies are very loose, leaving the property exposed.
If you’ve been around the industry for any amount of time, we have no doubt that you understand the value of a good review rating.
Competitive pricing is all about implementing a true dynamic pricing strategy that ensures you are charging the right rates at the right times.
Fixing your website leakage is a relatively simple process and can make a big difference to your conversion rates.
It’s crucial that your words and messaging provide absolute clarity about what you are offering and why they should choose you.
If you’re not consistent in the quality of how you present your listing through imagery, videos and icons, you’re likely going to create a graphics leakage.
There are two elements under the trust leakage umbrella: pricing trust and presence trust. Read on for more info.
A: 62 Bundawarrah Rd. Temora,
NSW 2666, Australia
