HOW WE ACHIEVE GROWTH
“We provide big hotel thinking to the independent operator”
Our philosophy is based on 2 key factors, finding growth both:
- Internally against the hotel’s track record, and
- Externally against the marketplace
“We are in the business of making our clients more money, simple as that”
As Hotel Performance Consultants, we help Hoteliers to overcome the busy-ness, the frustration and the overwhelm they often experience in trying to take their hotel business performance higher and higher. We have a defined simple process, a predictable ‘Hotel Growth System’ that makes sense of the fragmented, competitive and technology dominated industry we operate in.
By connecting all the dots and helping hoteliers build an end to end strategy, we can be confident on delivering a positive return on investment for all our clients who choose to partner with us and make us a part of their team.
Calculate how much money is being left on the table by comparing the gap between current performance and market performance.
Build your Master Strategy using our proven Hotel Growth System to indentify the opportunities for growth in your business.
Or as we like to say, ‘get your digital ducks in a row’, along with anything else that affects your booking flow. Complete the projects outlined in the Master Strategy
Develop and systemise the business towards a culture of always aiming to be the best, by focussing on best practice revenue management, sales, distribution & marketing
STEP 1 – MARKET OPPORTUNITY COST
“The cost to your business if you’re not keeping pace with the market”
Our clients find it valuable when we provide a calculation of what money is being left on the table using our Market Opportunity Cost formula.
What’s a Market Opportunity Cost? In simple terms, it’s the gap between your current performance and what your competitors are doing.
It’s the amount of revenue you are missing out on by staying in your current operational, pricing, sales and marketing state.
When considering, your current hotel stats, the market place performance, combined with the current level of general opportunity within your business, we take a high-level view, estimate the room you have for improvement, and we place a number on it.
A physical number which effectively can be treated as a revenue growth forecast, should you choose to adopt our Hotel Growth System.
STEP 2 – CREATE YOUR STRATEGY
“Driven by human design and leveraged off hotel technology.”
You must first have a plan, and when you become a client of Hotel Strategy Co. that’s exactly how we get started.
Using our proven system for hotel growth we build-out your Master Strategy. With fresh eyes on your business, we discover the low hanging fruit that exists to begin accelerating your performance and clawing back some market share from your competitors.
It identifies your strengths and weaknesses, benchmarks you against the industry and provides you with tangible actions you can begin to implement immediately, to set you on the improvement journey.
Your Master Strategy will cover:
- Messaging & Marketing
- Online Visibility
- Brand.com Website
- Online Distribution
- Social Proof
- Sales Strategy
- Data Integrity & Reporting
- Revenue Management & Pricing
Once finalised you will have your Master Strategy & Action Plan documented, with projects identified ready for immediate implementation.
STEP 3 – DIGITAL REFURB PROJECTS
“It’s time to get down to work and create some change in your business”
Or as we like to call it… “Getting your digital ducks in a row”.
Time to take action on all the projects identified through the gap analysis and strategy creation process, detailed in your Master Strategy & Action Plan. So much of your hotel distribution is digital now, we need to ensure the way your property is presented, pitched, priced and promoted, is putting your best foot forward, anywhere that you are seen online.
Typical Digital Refurb Projects can include;
- Website Optimisation
- Hotel Story copywriting and value proposition re-work
- Technology Transitions
- Online Search and Synchronisation
- Rate Structure Overhaul
- Corporate Sales Strategy Development
- Revenue Management Systemising
We recommend prioritising these ‘growth’ projects with urgency and a ‘get it done’ approach. Every day your presence and your pricing is left un-optimised, is money and market share lost!
STEP 4 – DEVELOP A GROWTH CULTURE
“Systemise the business, optimise at every turn, be the best”
This is about developing a culture of always striving for better. Creating tools that put your finger on the pulse. Establishing healthy habits that help your team develop a deeper understanding of the business and a systemised approach to an ever-changing environment.
- Regular reporting rhythms
- Smarter pricing strategies
- Widening Distribution
- Corporate sales development
- Package development
A continual focus on improvement, monitoring and adjusting, doing better and beating the market!
“We look forward to welcoming you as a client as we help you outpace the market and beat your competition.”