Our clients find it valuable when we provide a calculation of what money is being left on the table using our Market Opportunity Cost formula.
What’s a Market Opportunity Cost? In simple terms, it’s the gap between your current performance and what your competitors are doing.
It’s the amount of revenue you are missing out on by staying in your current operational, pricing, sales and marketing state. When considering, your current hotel stats, the market place performance, combined with the current level of general opportunity within your business, we take a high-level view, estimate the room you have for improvement, and we place a number on it.
A physical number which effectively can be treated as a revenue growth forecast, should you choose to adopt our Hotel Growth System.