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Logo_HotelStrategy
  • Services
        • HOTEL MARKETING

          Online Distribution

          Sales Strategy

          Revenue Management

  • Process
  • Clients
  • Our Story
  • Contact
GET STARTED

Our Process

FOLLOW US TOWARDS SUCCESS

We are in the business of making our clients more money, simple as that

Book Your Strategy

As Hotel Performance Consultants, we help Hoteliers to overcome the busy-ness, the frustration and the overwhelm they often experience in trying to take their hotel business performance higher and higher.

By connecting all the dots and helping hoteliers build an end to end strategy, we can be confident on delivering a positive return on investment for all our clients who choose to partner with us and make us a part of their team.

We have a defined simple process, a predictable ‘Hotel Growth System’ that makes sense of the fragmented, competitive and technology dominated industry we operate in.

TRUSTED BY

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Our Process

OPPORTUNITY COST

Calculate how much money is being left on the table by comparing the gap between current performance and market performance.
Learn More
opportunity cost dollar sign image
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CREATE STRATEGY

Build your Master Strategy using our proven Hotel Growth System to identify the opportunities for growth in your business.
Learn More

DIGITAL REFURB

Or as we like to say, ‘get your digital ducks in a row’, along with anything else that affects your booking flow. Complete the projects outlined in the Master Strategy
Learn More
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GROWTH CULTURE

Develop and systemise the business towards a culture of always aiming to be the best, by focussing on best practice revenue management, sales, distribution & marketing
Learn More
BOOK A HOTEL STRATEGY
4.9
 4.9/5

MARKET OPPORTUNITY COST

opportunity cost dollar sign image

The cost to your business if you’re not keeping pace with the market

Our clients find it valuable when we provide a calculation of what money is being left on the table using our Market Opportunity Cost formula.

What’s a Market Opportunity Cost? In simple terms, it’s the gap between your current performance and what your competitors are doing.

It’s the amount of revenue you are missing out on by staying in your current operational, pricing, sales and marketing state. When considering, your current hotel stats, the market place performance, combined with the current level of general opportunity within your business, we take a high-level view, estimate the room you have for improvement, and we place a number on it.

A physical number which effectively can be treated as a revenue growth forecast, should you choose to adopt our Hotel Growth System.

KNOW IT

CREATE YOUR STRATEGY

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Driven by human design and leveraged off hotel technology.

You must first have a plan, and when you become a client of Hotel Strategy Co. that’s exactly how we get started.

Using our proven system for hotel growth we build-out your Master Strategy. With fresh eyes on your business, we discover the low hanging fruit that exists to begin accelerating your performance and clawing back some market share from your competitors.

It identifies your strengths and weaknesses, benchmarks you against the industry and provides you with tangible actions you can begin to implement immediately, to set you on the improvement journey.

Your Master Strategy will cover:

  • Messaging & Marketing
  • Online Visibility
  • Brand.com Website
  • Social Proof
  • Sales Strategy
  • Data Integrity & Reporting
  • Revenue Management & Pricing

Once finalised you will have your Master Strategy & Action Plan documented, with projects identified ready for immediate implementation.

FIND IT

DIGITAL REFURB PROJECTS

digital refurb logo

It’s time to get down to work and create some change in your business

Or as we like to call it… “Getting your digital ducks in a row”.

Time to take action on all the projects identified through the gap analysis and strategy creation process, detailed in your Master Strategy & Action Plan. So much of your hotel distribution is digital now, we need to ensure the way your property is presented, pitched, priced and promoted, is putting your best foot forward, anywhere that you are seen online.

Typical Digital Refurb Projects can include;

  • Website Optimisation
  • Hotel Story copywriting and value proposition re-work
  • Technology Transitions
  • Online Search and Synchronisation
  • Rate Structure Overhaul
  • Corporate Sales Strategy Development
  • Revenue Management Systemising

We recommend prioritising these ‘growth’ projects with urgency and a ‘get it done’ approach. Every day your presence and your pricing is left un-optimised, is money and market share lost!

FIX IT

DEVELOP A GROWTH CULTURE

Systemise the business, optimise at every turn, be the best

This is about developing a culture of always striving for better. Creating tools that put your finger on the pulse. Establishing healthy habits that help your team develop a deeper understanding of the business and a systemised approach to an ever-changing environment.

  • Regular reporting rhythms
  • Smarter pricing strategies
  • Widening Distribution
  • Corporate sales development
  • Package development

A continual focus on improvement, monitoring and adjusting, doing better and beating the market!

GROW IT

We deliver dramatic increases in OCCUPANCY, REVENUE and PROFITor we work for FREE until you do!

Stop looking for ‘Silver Bullets’!

It’s TIME to TAKE BACK your MARKET SHARE

Claim Your Free 30 Minute Strategy Session

Blog

Booking Leakage

National ATDW Day

National ATDW Day is a tongue in cheek celebration, to serve as a reminder to update your property listings on the ATDW website. Unfortunately, if you don’t go and update your information at least once a year, your information will expire and your online visibility will plummet.
Booking Leakage

What Is Poor Policy Leakage

An often overlooked area of booking leakage and conversion is around your cancellation policy and terms and conditions. Most properties we see sit on two extremes: either they’re overly verbose and have detailed conditions, or their policies are very loose, leaving the property exposed.
Booking Leakage

What Is Social Proof Leakage?

If you’ve been around the industry for any amount of time, we have no doubt that you understand the value of a good review rating.
Booking Leakage

What Is Competitive Pricing Leakage?

Competitive pricing is all about implementing a true dynamic pricing strategy that ensures you are charging the right rates at the right times.
Website Leakage
Booking Leakage

What Is Website Leakage?

Fixing your website leakage is a relatively simple process and can make a big difference to your conversion rates.
Message Clarity Leakage
Booking Leakage

What Is Message Clarity Leakage?

It’s crucial that your words and messaging provide absolute clarity about what you are offering and why they should choose you.
Graphics Leakage
Booking Leakage

What Is Graphics Leakage?

If you’re not consistent in the quality of how you present your listing through imagery, videos and icons, you’re likely going to create a graphics leakage.
Trust Leakage
Booking Leakage

What is Trust Leakage?

There are two elements under the trust leakage umbrella: pricing trust and presence trust. Read on for more info.
Booking Leakage

National ATDW Day

National ATDW Day is a tongue in cheek celebration, to serve as a reminder to update your property listings on the ATDW website. Unfortunately, if you don’t go and update your information at least once a year, your information will expire and your online visibility will plummet.

Booking Leakage

What Is Poor Policy Leakage

An often overlooked area of booking leakage and conversion is around your cancellation policy and terms and conditions. Most properties we see sit on two extremes: either they’re overly verbose and have detailed conditions, or their policies are very loose, leaving the property exposed.

Booking Leakage

What Is Social Proof Leakage?

If you’ve been around the industry for any amount of time, we have no doubt that you understand the value of a good review rating.

Booking Leakage

What Is Competitive Pricing Leakage?

Competitive pricing is all about implementing a true dynamic pricing strategy that ensures you are charging the right rates at the right times.

Website Leakage
Booking Leakage

What Is Website Leakage?

Fixing your website leakage is a relatively simple process and can make a big difference to your conversion rates.

Message Clarity Leakage
Booking Leakage

What Is Message Clarity Leakage?

It’s crucial that your words and messaging provide absolute clarity about what you are offering and why they should choose you.

Graphics Leakage
Booking Leakage

What Is Graphics Leakage?

If you’re not consistent in the quality of how you present your listing through imagery, videos and icons, you’re likely going to create a graphics leakage.

Trust Leakage
Booking Leakage

What is Trust Leakage?

There are two elements under the trust leakage umbrella: pricing trust and presence trust. Read on for more info.

Ready To Increase your Occupancy, Revenue & Profits?

1300 53 53 55
  • P: 1300 53 53 55
  • E: growth@hotelstrategy.com.au

A: 62 Bundawarrah Rd. Temora,
NSW 2666, Australia

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