Waterfront Melbourne APARTMENTS

Major digital and technology overhaul results in 8x efficiency gain and vastly improved online visibility and book-ability!


“With the Rate Structure they set up, we are now 8x faster…

…They knew what they were doing, particularly with the website.  We learned a lot from them… We can see an immediate improvement on the operations side.”

Camila Castillo, Marketing & Sales Manager – Waterfront Melbourne Apartments


Achieved 8x Faster Efficiency Gains and Better Online Visibility


We met the ladies from Waterfront Melbourne Apartments at NoVacancy Expo 2018. They had grown rapidly in recent years and while so busy in buidling the business and meeting guest expectations, the ‘digital side’ of the business, while not terrible, did need a bit of a refresh.

Running 50+ apartments on multiple leases in a competitive market was more than enough to keep the team ‘caught up’ in the daily grind and not so much in the performance improvement area.


As typical, we began with a Gap Analysis to build their Master Strategy and Action Plan.  Soon after, we undertook a large digital transformaton project with the goal to improve their online visibility & book-ability.

The Digital Refurb project included:

  • Rewrite their Hotel Story
  • Room Type Review
  • Rate Plan Re-Configuration
  • PMS & Booking Engine Technology Transition
  • New Direct Booking Website – ICW Fastrack Group (shown above)


They made us see the bigger picture and how to do things right.

Camila Castillo, Marketing & Sales Manager



Hotel Strategy Co. tells…


9 ways to keep your tech and STOP Booking Leakage! We just had to share!

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DISCLAIMER: The sales and performance figures stated above and throughout this website are some our our personal and client based results. Please understand that our results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT GET OUR INFORMATION.