DIGITAL TRANSFORMATION

Waterfront Melbourne APARTMENTS

Major digital and technology overhaul results in 8x efficiency gain and vastly improved online visibility and book-ability!

FROM THE SOURCE…

“With the Rate Structure they set up, we are now 8x faster…

…They knew what they were doing, particularly with the website. We learned a lot from them… We can see an immediate improvement on the operations side.”

Camila Castillo, Marketing & Sales Manager – Waterfront Melbourne Apartments

THE RESULTS

Achieved 8x Faster Efficiency Gains and Better Online Visibility

Challenge

We met the ladies from Waterfront Melbourne Apartments at NoVacancy Expo 2018. They had grown rapidly in recent years and while so busy in buidling the business and meeting guest expectations, the ‘digital side’ of the business, while not terrible, did need a bit of a refresh.

Running 50+ apartments on multiple leases in a competitive market was more than enough to keep the team ‘caught up’ in the daily grind and not so much in the performance improvement area.

Solution

As typical, we began with a Gap Analysis to build their Master Strategy and Action Plan. Soon after, we undertook a large digital transformaton project with the goal to improve their online visibility & book-ability.

The Digital Refurb project included:

Rewrite their Hotel Story
Room Type Review
Rate Plan Re-Configuration
PMS & Booking Engine Technology Transition
New Direct Booking Website – ICW Fastrack Group (shown above)

Testimonial

“They made us see the bigger picture and how to do things right.“

Camila Castillo, Marketing & Sales Manager