Outstanding TransformationWaterloo Bay Hotel
Smarter pricing strategies and a digital overhaul create a surprising year on year growth result!
FROM THE HORSES MOUTH…
“I can’t believe that they could make such a difference…
…we run a good pub, but really need help with how to sell our rooms. That part of the business was completely underperforming until we got Michael & Andreas involved”
Justin Ham, Director – Waterloo Bay Hotel
A succesfully ran suburban Hotel with a strong local ‘entertainment’ following, however, were leaving large sums on money on the table through their under-perfoming 39 accommodation assets.
Having a mix of Pub rooms, Motel rooms as well as Apartments made it even more challenging to get a simple message out there and to atrract some of the local demand that did already exist.
We immediately began employing smarter pricing strategies through a 3-times per week revenue management service. By simply having the finger on the pulse with more competitive and flexible pricing, we began to take up some market share.
Then we completed a number of small digital optimisation projects providing better online visibility and bookability. This provided a platform for some impressive growth!
“The turn around has been amazing…we have easily surpassed the initial revenue growth goals that we set together”
Justin Ham, Director