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  • Services
        • HOTEL MARKETING

          Online Distribution

          Sales Strategy

          Revenue Management

  • Process
  • Clients
  • Our Story
  • Contact
GET STARTED

ALReady to Increase your Occupancy, Revenue and Profits?

SAY GOODBYE TO:

  • Decreasing occupancy and declining rates
  • Pricing wars and the race to the bottom
  • Bad Reviews and online reputation frustrations
  • OTA control and commissions
  • Managing rate parity issues
  • Wasting money on Google Adwords
  • SEO headaches and technology overwhelm
Get Started

The Hotel Growth Gurus

All the Systems & Support you need to… beat your rival hotel and continually OUT-PERFORM the local market without increasing your stress levels, your workload, or giving you yet another hat to wear!

Play Video about Michael Harper Hotel Strategy Co
Get Started

Join the Hotel Growth System that Guarantees you will outpace the market

Gain access to…

  • Our 9 Module Hotel Growth System
  • Online Delivery with Video Tuition
  • Downloadable PDF Workbooks
  • Downloadable Frameworks & Templates
  • Support via the Private Facebook Group
  • Member-only insight and direct feedback
  • Strategy Selection Tool (customise your own Master Strategy)

Try it FREE for 14-days

OUR GUARANTEE:

If you are not completely satisfied with the level of content and direction within the program, we will build your strategy for you, or your money back!

TRUSTED BY

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The 80% Plus Occupancy Road Map

Gain Access to our Signature Online Training Program

Get Started

The online course is structured into 9 modules which obviously match with our 9 step framework and signature Hotel Growth System:

1. The Modern Market Place

2. Unique Hotel Story

3. Your Hotel Website

4. Online Search

5. Online Distribution

6. Guest Engagement

7. Occupancy Drivers

8. Data & Reporting

9. Revenue Management

A 9 step framework and online course including workbooks, tutorial videos, and checklists to take you from Bewildered & Breaking Even to having Maximised Profits and Potential. Delivered in an online learning environment you are able to move through the valuable content at your own desired pace.

hotel market growth & strategy occupancy
Group 1042

Download From Our Library Of Frameworks, Templates And Resources

We include numerous tips, tools, templates, resources, checklist and action plans to ensure that you can successfully implement each step in the 9 module program.

Our ever-growing library of tools are designed to breakdown hotel performance concepts into bite-sized chunks that you can more easily digest and apply to your business. There are numerous templates included with each module, all fully downloadable and ready to use.

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Support & Member Only Content

Our aim is to give you the edge by keeping you across the latest development in our industry as well as providing our personal insight and recommendations in this rapidly changing game.

By being a member of the Hotel Growth Gurus you gain access to our closed Facebook group where all the conversations and troubleshooting happens.

  • Closed Facebook Group
  • Up to date Hotel Insights, Commentary & Recommendations
  • Sharing & Support platform
  • Receive Direct Feedback on your strategy and progress from the Hotel Strategy Co team.
Get Started

Customised Strategy Action Plan

It’s easy to get caught up with new developments and fresh thinking, leaving you attracted like a moth to a flame. We are not here to just get you excited about the next new shiny object.

We provide you with a structured method to actively select from our extensive list of frameworks and strategies and build yourself a clear strategy for hotel growth. But not just a strategy, a practical set of tools to immediately begin improving your hotel strategy and implementing change in your accommodation business.

Get Started
  • Select from our ever-growing library of tools and frameworks
  • Choose the components that best suit you, your current status, and your future goals for growth.
  • Guidance on how to choose the right hotel technology
  • Timeless and universal principals that you can use to optimise your current technology configuration
OUR GUARANTEE

All for a monthly membership fee of just $89

If you aren’t completely happy with the contents of this course and the strategy you develop from it, WE WILL BUILD A CUSTOM STRATEGY FOR YOU!

That’s right, we don’t want any of our members to feel this way, and if you do, we’ll personally build your Master Strategy and Action plan for you. If you are still not happy, we’ll refund your money!

Get Started

(and remember you can stop your subscription anytime)

WE BELIEVE IN ....
THE NO LAZY BONES POLICY

We uphold a strict “no lazy bones” policy inside our community. Business growth does not happen with out effort and commitment. We know what works, but simply hearing about it doesn’t change a thing. Action must be taken before we can see results.

Below you’ll discover our core values. In a world of hollow promises and claims of unbelievable results, it is our mission to be honest, transparent and 100% authentic in our efforts to help you grow your business.

  • 1 GROWTH

In the Hotel game, there is always room for growth and there is always low hanging fruit to help you achieve incremental gains.

  • 2 PARETO

You’ve heard of the 80/20. It’s our job to help you find it because you’re already busy enough running a Hotel.

  • 3 EVERY DAY COUNTS

We must understand the ‘perishable’ nature of our product. We can’t sit still while everything around us is constantly moving.

  • 4 THE #'S DON'T LIE

In the Hotel game, there is always room for growth and there is always low hanging fruit to help you achieve incremental gains.

  • 5 PERSONALISATION

You and your business are unique. We embrace this and therefore all solutions are specifically customised to suit you and your business.

  • 6 AUTHENTIC

If you’re not the real deal, and want to play games with us, then don’t waste our time. No smoke and mirrors here, just genuine intentions and advice, we’re here to help.

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andreas_face_Image

We exist solely to help Hotels grow their profits and we look forward to meeting you.

MICHAEL HARPER / ANDREAS PALMQVIST

LET’S GET GROWING

Blog

Booking Leakage

National ATDW Day

National ATDW Day is a tongue in cheek celebration, to serve as a reminder to update your property listings on the ATDW website. Unfortunately, if you don’t go and update your information at least once a year, your information will expire and your online visibility will plummet.
Booking Leakage

What Is Poor Policy Leakage

An often overlooked area of booking leakage and conversion is around your cancellation policy and terms and conditions. Most properties we see sit on two extremes: either they’re overly verbose and have detailed conditions, or their policies are very loose, leaving the property exposed.
Booking Leakage

What Is Social Proof Leakage?

If you’ve been around the industry for any amount of time, we have no doubt that you understand the value of a good review rating.
Booking Leakage

What Is Competitive Pricing Leakage?

Competitive pricing is all about implementing a true dynamic pricing strategy that ensures you are charging the right rates at the right times.
Website Leakage
Booking Leakage

What Is Website Leakage?

Fixing your website leakage is a relatively simple process and can make a big difference to your conversion rates.
Message Clarity Leakage
Booking Leakage

What Is Message Clarity Leakage?

It’s crucial that your words and messaging provide absolute clarity about what you are offering and why they should choose you.
Graphics Leakage
Booking Leakage

What Is Graphics Leakage?

If you’re not consistent in the quality of how you present your listing through imagery, videos and icons, you’re likely going to create a graphics leakage.
Trust Leakage
Booking Leakage

What is Trust Leakage?

There are two elements under the trust leakage umbrella: pricing trust and presence trust. Read on for more info.
Booking Leakage

National ATDW Day

National ATDW Day is a tongue in cheek celebration, to serve as a reminder to update your property listings on the ATDW website. Unfortunately, if you don’t go and update your information at least once a year, your information will expire and your online visibility will plummet.

Booking Leakage

What Is Poor Policy Leakage

An often overlooked area of booking leakage and conversion is around your cancellation policy and terms and conditions. Most properties we see sit on two extremes: either they’re overly verbose and have detailed conditions, or their policies are very loose, leaving the property exposed.

Booking Leakage

What Is Social Proof Leakage?

If you’ve been around the industry for any amount of time, we have no doubt that you understand the value of a good review rating.

Booking Leakage

What Is Competitive Pricing Leakage?

Competitive pricing is all about implementing a true dynamic pricing strategy that ensures you are charging the right rates at the right times.

Website Leakage
Booking Leakage

What Is Website Leakage?

Fixing your website leakage is a relatively simple process and can make a big difference to your conversion rates.

Message Clarity Leakage
Booking Leakage

What Is Message Clarity Leakage?

It’s crucial that your words and messaging provide absolute clarity about what you are offering and why they should choose you.

Graphics Leakage
Booking Leakage

What Is Graphics Leakage?

If you’re not consistent in the quality of how you present your listing through imagery, videos and icons, you’re likely going to create a graphics leakage.

Trust Leakage
Booking Leakage

What is Trust Leakage?

There are two elements under the trust leakage umbrella: pricing trust and presence trust. Read on for more info.

Ready To Increase your Occupancy, Revenue & Profits?

1300 53 53 55
  • P: 1300 53 53 55
  • E: growth@hotelstrategy.com.au

A: 62 Bundawarrah Rd. Temora,
NSW 2666, Australia

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