Hotel Strategy Co. was born out of a shared passion for Hotel performance between us, Michael & Andreas, following a highly successful engagement together with a large Australian Hotel chain.
We have witnessed a great deal of change in the industry and we see the challenges facing hoteliers every day. Constant operational pressure, a rapidly changing landscape and a highly competitive marketplace. Combine that with a multitude of software and technology vendors saturating the market, all pedalling that ‘their solution is the best’.
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We have witnessed a great deal of change in the industry and we see the challenges facing hoteliers every day. Constant operational pressure, a rapidly changing landscape and a highly competitive marketplace. Combine that with a multitude of software and technology vendors saturating the market, all pedalling that ‘their solution is the best’.
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We took this to market and onboarded our first coaching clients back in 2016. Since then, we haven’t looked back. Over 4 years later, and after much development and polish, we now have a defined hotel growth system for improving the fiscal performance of accommodation businesses.
We use this nine-step system Hotel Growth System as the basis for all our direct consulting engagement.
We uphold a strict “no lazy bones” policy inside our community. Business growth does not happen with out effort and commitment. We know what works, but simply hearing about it doesn’t change a thing. Action must be taken before we can see results.
Below you’ll discover our core values. In a world of hollow promises and claims of unbelievable results, it is our mission to be honest, transparent and 100% authentic in our efforts to help you grow your business.
In the Hotel game, there is always room for growth and there is always low hanging fruit to help you achieve incremental gains.
You’ve heard of the 80/20. It’s our job to help you find it because you’re already busy enough running a Hotel.
We must understand the ‘perishable’ nature of our product. We can’t sit still while everything around us is constantly moving.
In the Hotel game, there is always room for growth and there is always low hanging fruit to help you achieve incremental gains.
You and your business are unique. We embrace this and therefore all solutions are specifically customised to suit you and your business.
If you’re not the real deal, and want to play games with us, then don’t waste our time. No smoke and mirrors here, just genuine intentions and advice, we’re here to help.
SALES & MARKETING SPECIALIST
Co-founder, Dynamic Educator and Hotel Super Coach, Michael has a strong background in sales, marketing and business development and now specialises in corporate sales development as well as online marketing and messaging for Hotels. Michael prides himself on fresh ideas, practical thinking, maximising technology and focusing on real results that afford his clients the business growth they are after.
REVENUE MANAGEMENT SPECIALIST
Co-founder, Number Cruncher and Yield Wizard, Andreas possesses over 20 years’ experience in the hotel industry, specialising in Revenue and Distribution Management. Andreas has worked with numerous hotel chains including Southern Pacific Hotels Corporation, Stamford, Outrigger and Events Hospitality and Entertainment. He offers strategic expertise, and the technical knowledge of systems vital to successful Revenue and Distribution Management.
That the OTA’s don’t want you to discover!
National ATDW Day is a tongue in cheek celebration, to serve as a reminder to update your property listings on the ATDW website. Unfortunately, if you don’t go and update your information at least once a year, your information will expire and your online visibility will plummet.
An often overlooked area of booking leakage and conversion is around your cancellation policy and terms and conditions. Most properties we see sit on two extremes: either they’re overly verbose and have detailed conditions, or their policies are very loose, leaving the property exposed.
If you’ve been around the industry for any amount of time, we have no doubt that you understand the value of a good review rating.
Competitive pricing is all about implementing a true dynamic pricing strategy that ensures you are charging the right rates at the right times.
Fixing your website leakage is a relatively simple process and can make a big difference to your conversion rates.
It’s crucial that your words and messaging provide absolute clarity about what you are offering and why they should choose you.
If you’re not consistent in the quality of how you present your listing through imagery, videos and icons, you’re likely going to create a graphics leakage.
There are two elements under the trust leakage umbrella: pricing trust and presence trust. Read on for more info.
A: 62 Bundawarrah Rd. Temora,
NSW 2666, Australia
