Build the Team
I suggest doing the exercise within a small group. So gather your leadership team or senior managers. Many heads are needed to get the creative and cognitive juices flowing. If you are a smaller business, invite colleagues, partners or even some clients to the table to get different perspectives
Set the Scene
Clear the whiteboard and in the centre write “Post-Covid-19”. Ask the team to free their thinking beyond today and the next few months into a world where the Covid-19 threat has passed. Invite them into a ‘brain-dump’ and capture words and themes on the board. Toss up areas of thought such as airlines, domestic travel, economic strength, competitors, business patterns, leisure travel, international travel, consumer confidence, industry demand, market data.
Capture and Organise
Build the brain dump into a more formalised table allowing for a row on the left for each key factor or theme, plus columns for each heading of before, during and after. Agree to the key themes to focus on and record them on the left.
Below are some suggestions of likely themes that will come from the brain dump session. Then in the columns record words, opinion, statements and facts that describe the before during and after for each theme.