and a strategy starts with understanding your current performance.
This is how many of our clients get started with us using one of our health check or gap analysis style services. It forms a baseline for where we are now and helps point your business in the right direction for where you’d like to be.
It identifies your strengths and weaknesses, benchmarks you against the industry, and provides you with tangible actions you can begin to implement immediately, to set you on the improvement journey.
The focus of a Health Check is on the four key drivers of growth;
To consistently drive growth, you must have each of these pillars developing equally across your accommodation business. Imagine a four-legged stool with uneven legs. It doesn’t bode well for a stable environment conducive to growth does it? Beginning with a hotel health check will identify which growth drivers need your attention and where.
Covering the 4 key growth drivers MARKETING, DISTRIBUTION, REVENUE, and SALES
Get a thorough analysis along with specific recommendations of how to improve. Receive a roadmap of what you should be doing to get your numbers up.
You will receive a Master Strategy & detailed Action Plan!
Not sure where to start? Reach out, we promise not to bite. We’re here to help.
National ATDW Day is a tongue in cheek celebration, to serve as a reminder to update your property listings on the ATDW website. Unfortunately, if you don’t go and update your information at least once a year, your information will expire and your online visibility will plummet.
An often overlooked area of booking leakage and conversion is around your cancellation policy and terms and conditions. Most properties we see sit on two extremes: either they’re overly verbose and have detailed conditions, or their policies are very loose, leaving the property exposed.
If you’ve been around the industry for any amount of time, we have no doubt that you understand the value of a good review rating.
Competitive pricing is all about implementing a true dynamic pricing strategy that ensures you are charging the right rates at the right times.
Fixing your website leakage is a relatively simple process and can make a big difference to your conversion rates.
If you’re not consistent in the quality of how you present your listing through imagery, videos and icons, you’re likely going to create a graphics leakage.
There are two elements under the trust leakage umbrella: pricing trust and presence trust. Read on for more info.