What Is Message Clarity Leakage?

By the time someone has started a Google search for accommodation and been engulfed with a plethora of first page choices, they’ll hopefully end up on one of your listings on either an OTA, a directory or even on your website. 

But, by now, their patience is already waning. 

So, the need to be enticed by your imagery and the facts you present on your listings. 

Beyond getting the graphics right when it comes to enticing your bookings, you need to make sure you’re communicating a clear message on your property listing. So, essentially, message clarity is an extension of graphics leakage. 

Your words and messaging need to provide absolute clarity about what you are offering and why they should choose you. 

When it comes to your listing, if you can follow the next five tips, you’re giving yourself the best chance to present the content that matters most to your customers: 

• Be clear and succinct in your value proposition 
• Make sure your content is appropriate to your target demographic 
• Always place the most valuable information first 
• Synchronise the content on all your listings 
• Be true to the product that you’re offering

Once you decide on what your clear and succinct messaging is, you want that to be the same across all platforms – from the room descriptions and name in conventions to general descriptions of your property. 

Consistency builds trust.

Key Takeaways

While it may seem unfair, you only have one moment to hold your booker’s attention. So, it’s crucial that your words and messaging provide absolute clarity about what you are offering and why they should choose you.