STREETS AHEAD OF THE MARKET
Stunning year on year and market pace growth after 18 months of enagement and still performing well even through Covid-19!
…the occupancy is through the roof, we are almost 90% at times throughout this past 6 months. There is no way we could have achieved that whilst trying to run a busy hotel and manage the accommodation side.”
Adam Harrison, Director – Mackay Seabreeze Apartments
We met Adam at NoVacancy Expo 2018 and while succesful in running the ‘entertainment’ side of the business, he was really struggling with how to make a profit from the 36 apartment units attached to the property.
The local Mackay market was operating at a growth rate of 5%pa when we first got invloved and we set a target for Seabreeze to achieve 30% year on year growth in the first 12 months. This meant the Market Opportunity for Adam was approx. $92,000 in additional revenue.
We began with a Gap Analysis to understand what needed to be addressed, before working together on digital optimisation and general rebranding to improve online visibility and bookability. We got heavily focussed on their rate structure and were involved in their dialy pricing and revenue management.
After 18 months we were able to add incremental revenue of over $358,000 and had them completely out-pacing the local market even through the coronavirus pandemic downturn!
The occupancy is through the roof, we are almost 90% at times throughout this past 6 months. There is no way we could have achieved that whilst trying to run a busy hotel and manage the accommodation side.
ADAM HARRISON, DIRECTOR
Mackay Seabreeze Apartments
They have really understood our requirements, the relationship has been excellent…the market is very tough, but in that market we have grown in rate and occupancy, I don’t believe we could have done that on our own.
GREG MAGUIRE, Owner
Powerhouse Hotel Group
They knew what they were doing, particularly with the website. We learned a lot from them… We can see an immediate improvement on the operations side.
CAMILA CASTILLO, MARKETING & SALES MANAGER
Waterfront Melbourne Apartments
We run a good pub, but really need help with how to sell our rooms. That part of the business was completely underperforming until we got Michael & Andreas involved
JUSTIN HAM, OWNER
Waterloo Bay Hotel
Our business has grown by 23% in only our first 8 months… providing a 6:1 return on investment for us. Money well spent
DEANNE RUSSELL - HOTEL DIRECTOR & STRATEGIST
BELCONNEN WAY HOTEL
We have visibly increased our position in the market, and have gained confidence in our product to build and maximise our revenue and move forward with the tools to pull the levers to our success
PRU WILLIAMS, GENERAL MANAGER
Astor Inn
That the OTA’s don’t want you to discover!
A: 62 Bundawarrah Rd. Temora,
NSW 2666, Australia
